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Samsung's brand-new Galaxy S25 Series has arrived. Here's everything you need to know about the phone everyone's talking about.
Forget film premieres; phone launches are new global events to watch. Last week, millions tuned in to the live-streamed unveiling of Samsung's latest Galaxy Series. So say hello to the Galaxy S25 Series phones, the successor to the Galaxy S24 lineup and devices that herald a new generation of AI phones.
In our opinion, the Galaxy S25 Series - S25, S25+ and S25 Ultra, offer everything you could want from a smartphone: premium design, cutting-edge performance, new tools, and dazzling displays that may convince even the most hardened iOS fan to switch to Android.
More excitingly, the Galaxy S25 Series has powerful new Galaxy AI features. This means you'll have AI on hand to make your life easier, whether creating a holiday itinerary list, asking your phone to explain complex concepts, or even brainstorming ideas for work. All you have to do is hold the power button on the side of your phone and ask Gemini AI what you want! Please note, a Samsung Account login may be required to use certain Samsung AI features.
For those who love a selfie and creating videos, the Galaxy S25 also promises giant technological leaps in picture quality. It also lets you take pro-level photos by bringing AI smarts to your shooting and editing technique.
Of course, each of the Galaxy S25 Series phones has its strengths, weaknesses and unique features, not to mention some differing price points. If you're wondering if the Galaxy S25 is worth the price tag we've broken down what each phone offers and how to get the best upgrade deal to save money.
Samsung Galaxy S25 family
The three main Galaxy S25 models are the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra. All are available for pre-order now for delivery from 4/2/2025.
As for which one suits your needs, consider what you want from a flagship phone as what you use your phone for will determine which Galaxy S25 model is best for you:
- If you're after general Use (calls, texting, social media), look for something with decent battery life and a good display.
- If you regularly stream video on the go, take pictures, and watch the video, a device with a good camera and a more prominent display is key.
- If you're a gamer, you'll need a phone with a powerful processor.
- If you're looking for a phone for work, you'll likely need one with a larger screen, solid software, and good tools and features.
Galaxy S25
Screen size: 6.2"
Storage: 128GB/ 256GB/ 512GB
Dimensions: 146.9 x 70.5 x 7.2mm
Weight: 162g
Price: £859
Colours: Samsung offers these online exclusively in Blue/Black, Coral Red, and Pink Gold. They also come in Navy, Icy Blue, Silver Shadow, and Mint.
If you're looking for a more compact phone with robust performance but a cheaper price tag, the Galaxy S25 will perfectly suit your needs.
Galaxy S25+
Screen size: 6.7"
Storage: 256GB / 512GB
Dimensions: 158.4 x 75.8 x 7.3mm
Weight: 190g
Price: £999
Colours: Online exclusive at Samsung are Blue/Black, Coral Red, and Pink Gold. It also comes in Navy, Icy Blue, Silver Shadow and Mint.
This phone may be giving middle-child vibes, but it's excellent. Bigger than the Galaxy S25 and cheaper than the Galaxy S25 Ultra, it has a higher-resolution display than the Galaxy S25. The new ProScaler technology uses AI to scale lower-resolution content to look better on the screen. It's almost as good as watching a 4K TV.
Galaxy S25 Ultra
Screen size: 6.9"
Storage: 256GB / 512GB / 1TB
Dimensions: 162.8 x 77.6 x 8.2mm
Weight: 218g
Price: £1249
Colours: Online exclusive with Samsung - Titanium Jetblack, Titanium Jadegreen and Titanium Pink Gold. It also comes in Titanium Silver Blue, Titanium Grey, Titanium Black, and Titanium White Silver.
If you're an iPhone 16 Pro Max fan looking for a device with a superior camera, a larger display, and extra features like S Pen support, the Galaxy S25 Ultra is for you.
New AI features
Last year's S24 feature, the AI-powered 'Circle to Search' (above), has been enhanced. Users can now circle any screen area with a finger or the S Pen stylus and instantly search the content within that selection. This will enable you to search everything from your favourite websites to YouTube videos.
AI on the Galaxy S25 Series enhances everything from messaging to AI-generated wallpapers and photos.
Google Gemini AI voice assistant (accessible through a side button) is fantastic when you're on the go and need information at your fingertips. Not only does it tackle several functions internally, such as answering questions or generating graphics, but Gemini can now also handle things like to-do lists, reminders, and web searches.
Other AI features of these phones include the ‘Now Brief’ - a personalised AI brief of alerts, including weather, your meetings and messaging apps). Now Brief updates you throughout the day with brief cards and automatically provides personalised information based on your lifestyle, including:
- Health: Shows sleep patterns and energy levels.
- Wallet: Reminders of important expiration dates for items like flight tickets, train tickets, event tickets, and coupons.
- Events and tasks: Personalised reminders of upcoming schedules, missed calls, etc.
Overall, the Galaxy S25 Series's AI integration is so good that smartphone experts feel it could change how we use phones in the future (and how phones are designed), shifting us from using apps and browsers to using AI over everything.
Photo quality
If camera quality is a game-changer, the Galaxy S25 Series doesn't disappoint. Samsung devices have always been strong in the camera department, but the Galaxy S25 Series has even sharper sensors, better AI enhancements, and excellent zoom capabilities.
The Galaxy S25 and S25+ have the same three rear cameras, including a 50-megapixel wide sensor, a 12-megapixel ultra-wide option, and a 10-megapixel telephoto sensor.
Meanwhile, the Galaxy S25 Ultra offers four rear cameras total: a primary 200-megapixel wide-angle camera, a new 50-megapixel ultra-wide camera, a 50-megapixel telephoto sensor with 5x optical zoom, and a 12-megapixel sensor for 3x zoom.
These new cameras allow you to get creative thanks to their high-resolution imaging alongside Nightography (night mode) and Audio Eraser.
Nightography allows you to shoot vivid, low-light pictures and videos without a flash, while AI combines multiple frames to create the most precise image.
Audio Eraser allows you to adjust the sound levels in your video to remove background noise, resulting in clear sound and picture quality.
AI image editing software can also help you perfect your photos by filling in backgrounds, erasing unwanted objects, and moving items in images. This is ideal for social media and creating more professional-looking photos.
How to upgrade, save money and pre-order the Galaxy S25 Series
Samsung is now accepting pre-orders for the Galaxy S25 Series for delivery by the 4th of February. However, the AI features and sleek design have a high price tag. The good news is that there are various ways to save money on your upgrade.
At Samsung, you can trade your old phone when you pre-order and, depending on your phone, can get as much as £660 towards the Galaxy S25).
All you have to do is confirm the kind of device you are trading in, and its make and model, and your discount will be automatically applied to your shopping basket. Send off your trade-in device within 7 days using free-post packaging.
You can also save money on pre-orders of the Galaxy S25 Series with our Samsung Reward Offers:
- App only: 10% off Galaxy S25 Series pre-orders
- 512GB for the price of 256GB with Galaxy S25 and S25+ pre-orders
- Free Buds3 with Galaxy S25 Ultra pre-order plus 1TB of storage for 512GB price
- £50 - £660 with trade-ins
- 5% off first App orders over £500
- Free £20 Amazon voucher on orders over £350
Hurry pre-order offers end on 6th February
