How (and when) to find the best sales UK sales year-round
Ever saved up for months to buy an expensive item, just to find that a few days later, it’s gone on sale? We know the feeling.
Catching a good deal can feel like an unpredictable game, but there is a method to the money madness. From seasonal trends to sneaky retailer habits, there are patterns to follow – and knowing when a deal is about to drop can seriously boost your savings game.
That’s why our savings expert, Zoe Morris, has poured hours of research into creating the official VoucherCodes Sales Calendar. It's your go-to guide for the biggest UK sales across the most popular categories, and when they’re likely to drop – so you’ll never miss a bargain again.
Because let’s be honest, paying full price is so last season...
January
January kicks off the year with fresh sales and brand-new opportunities to bag bargains. It’s the perfect time to grab last season’s stock and get ready for the months ahead, without overspending.
Wedding Dresses
We know it can be hard to find that picture-perfect wedding dress... but narrowing down your favourites by cost is a good place to start! End-of-season bridal sales often happen in January, offering an excellent chance to snap up your dream dress at a fraction of the price. Try outlets like Karen Millen and Coast for some dreamy deals.
Sunglasses
January is a great month to shop for sunglasses, as retailers clear out last year’s styles to make way for new ones. This means you can pick up the designer pairs you’ve been dreaming about from stores like Sunglass Hut, at much lower prices than usual.
Trainers
If you’ve been waiting to treat yourself to a new pair of trainers, the January sales are hands-down the best time to buy. It’s worth the wait for the discounts you’ll find, especially on brands like Adidas, Reebok, and Footasylum.
Video Games
Lots of new video games launch just before Christmas, so by January, prices tend to drop - especially for those that aren’t the latest releases. If you’re happy to wait a little longer post-Christmas, it’s a great time to find gaming bargains.
Smartphones
The price of smartphones drops massively in the January sales, and you’ll often discover cheaper monthly SIM only packages, too. If you’re looking to upgrade, January is the time!
Furniture
The start of the year is prime time for end-of-season sales on furniture, with discounts often available throughout January. Whether you’re looking for a plush new sofa or a family-sized dining table, this is when retailers push to clear stock after the holiday rush.
Household Appliances
January sales often include household appliances like freezers, tumble dryers, and toasters. Retailers are keen to clear out older models to make room for New Year stock, so it’s a smart time to upgrade your essentials. Keep an eye on brands like AO.com, Very, and Currys.
International Flights
“Sunshine Saturday” is known as one of the best times in the year to book a flight, and January is a peak month for the travel industry - so it’s often when the most attractive offers are advertised.
Hotel Stays
Looking for a last-minute staycation or trip? January brings some of the lowest hotel prices in the calendar as venues compete to fill rooms during the quieter winter months.
Theatre Tickets
As January tends to be a quieter month with less people going out post-Christmas, theatres have some Wicked-ly good discounts (see what we did there?) on offer to attract a wider audience and fill seats.
Gym Memberships
January is also the peak month for gym membership sales, driven by New Year’s resolutions. Gyms like The Gym Group and Les Mills offer incentives like reduced joining fees and added benefits to encourage sign-ups - so it’s a great time to take advantage!
Bicycles
Once the Christmas gifting rush is over, the thought of cycling in the January chill becomes less appealing, causing bike sales to slow down. With demand low, now is an ideal time to score the bike you’ve been eyeing up - just remember to haggle!
Christmas Decorations
When Christmas is over, come January, decorations and trees need to be cleared quickly, so you’ll often find the biggest bargains to make your home festive the following year.
Top tip: buy next year’s wrapping paper for pennies in the January sales, and beat the inflated prices during the festive season!
Restaurants
After Christmas, many people cut back on spending, so restaurants often struggle to fill seats. That makes January a great time to eat out for less, with plenty of deals and discounts on offer as businesses compete for customers. There’s nothing better than tucking into a warming roast dinner in winter, and Toby Carvery often has discounts available throughout January.
February
February’s a great month to snap up bargains before spring really kicks in. Whether you’re planning a trip, upgrading your tech, or stocking up on essentials, there are plenty of deals to be had…
Bags and Suitcases
February is the perfect time to buy bags and suitcases off-season, as retailers clear out old stock ahead of spring and summer holidays.
Jewellery
Jewellery often goes on sale pre-Valentine’s, with beautiful pieces available at dazzlingly lower prices. Whether it’s a treat for yourself or a gift for someone special, keep an eye out for these early-year offers.
Laptops
February sees discounts on laptops as new models hit the shelves and stores sell off the older versions at discounted prices. Whether you’re looking for a cheap laptop or a Google Chromebook, it’s a smart time to upgrade your device without paying full price at retailers like Samsung and eBay.
Headphones
Looking for new headphones? February is a solid month for discounts, especially as retailers offer incentives to make room for new products ahead of spring tech releases. Now that’s what you call a sound deal.
Gaming Accessories
Gaming gear like controllers, headsets, and graphics cards often drop in price this month, giving you a chance to upgrade your setup without breaking the bank.
Men’s Fragrances
If you need to top up, stock up, or just want to try something new, the best time to buy a new men’s fragrance is in February, when prices are lower than usual due to post-holiday clearances.
Beard and Hair Trimmers
If you don’t already have a beard trimmer or are in the market for an upgrade, try buying in February, when there are post-holiday sales on big names like Braun and Gillette. Talk about a price cut!
Household Appliances
From dishwashers to stand mixers, February is a great month for discounts on household appliances as retailers clear out end-of-line products.
Garden Tools and Furniture
Garden tools and furniture are often cheapest in late winter or early spring, when pre-season discounts are available and demand is still low.
Theatre Tickets
Calling all theatre lovers - February is a prime time to find discounted tickets, especially during London Theatre Week which kicks off from mid-February.
Cars, Vans, and Motorcycles
New registration plates are released in February, prompting dealers to quickly reduce prices on vehicles with older plates to make way for the latest models. If you’re in the market for a new car, this is a great time to snap up a bargain.
Activewear
End-of-season clearance sales offer great deals on activewear, so you can refresh your workout wardrobe without overspending.
Gym Equipment
Treadmills and cross trainers are discounted in February once the fitness focus of the New Year begins to wind down. Keep an eye on retailers like Les Mills for your next piece of discounted equipment.
Valentine’s Day
Funnily enough, the day after Valentine’s Day is when the best discounts sweep the shelves.
If you can’t delay by a day, be extra prepared and buy your next Valentine’s gift a year in advance for the best deal.
Toys and Games
Toy prices often dip during February, following the holiday rush. It’s a great time to pick up gifts or stock up for upcoming birthdays or even next Christmas, so long as you have the space to keep them!
Baby Accessories
Keep an eye out in February for discounts on prams, pushchairs, baby cots, and bouncers, as stores clear winter stock and make room for new spring product lines. Check out M&S and John Lewis discount codes for even bigger savings.
March
Looking for the best things to buy for less in March? As retailers move from winter to spring, there are plenty of discounts to be found on seasonal stock and popular categories. Here’s what to look out for this month…
Winter Coats
With winter drawing to a close, shops are eager to clear out leftover seasonal stock. So, March is a smart time to pick up quality winter coats from shops like M&S, Very, and Matalan, at heavily reduced prices - so you’ll be set when the colder weather rolls around again.
Jewellery
With Mother’s Day on the horizon and end-of-season sales in full swing, jewellery promotions are common in March. Whether you’re buying as a gift or treating yourself, it’s worth double checking for special offers.
Sunglasses
Sunglasses tend to be cheapest off-season. Retailers often clear out last year’s stock to make way for new-season styles, which means you can often grab a designer pair for a fraction of the usual price in March.
Luggage
As people begin planning their summer holidays, luggage brands will refresh their ranges and stock ahead of peak season. The best prices are often seen just before this period, in March. You can also expect to see discounts on newer ranges aimed at early travellers, and those who prefer to book ahead.
Women's Perfume
With March seeing Mother’s Day promotions a-plenty, you’ll often find discounts and gift sets on women’s fragrances at stores like The Fragrance Shop and The Perfume Shop.
BBQs
Beat the summer rush for a new BBQ and plan ahead! You’ll find some great deals in spring, just as the temperature starts to heat up - we can smell it already.
Golf Clubs
As the weather improves in March, golf brands release new models for the upcoming season, meaning stores and online retailers will be clearing out last year’s stock to make space, adding on some pretty hefty discounts as incentives.
Mother's Day
Your mum is not someone to take for granted – and neither are some great deals. So, make sure you get her more, for less! Try Easter sales during March and April for cheaper chocolates, gifts, and household items.
Easter
Supermarkets across the UK will start stocking Easter eggs from as early as January! But to find a good deal early, while stocks aren’t going anywhere, try hunting for some bargain buys in March.
April
As spring gets underway and the Easter holidays arrive, April brings a fresh wave of deals across fashion, beauty, and home essentials. Here’s what’s worth shopping for this month.
Easter
In the run-up to Easter, if you’re purchasing eggs for the whole family, keep an eye out for multi-buy deals. For the best-priced Easter goodies, if you’re willing to wait, the Tuesday after the Easter weekend sees shops looking to clear out their stock ASAP. Or, try Easter Sunday itself to see some smaller (but still great) discounts.
Televisions
Does your TV need an upgrade? Spring clearance sales are in full swing during April, and often run all the way through till June.
Toiletries and Skincare
Retailers often run spring promotions on cleansers, moisturisers, and everyday toiletries as people refresh their routines for the warmer months.
Furniture
Take advantage of the egg-stra good Easter Bank Holiday sales in April and bag yourself that new piece of furniture you’ve been waiting for.
Ski and Winter Sportswear
With many ski resorts closing at the end of April, it’s an excellent time to find bargains on skiwear and winter sports gear before the end of the season. Grab that North Face coat and a new pair of skis now, to avoid paying top prices when the slopes reopen in December.
Workout Trainers and Running Shoes
As the weather warms up in April, shops often discount their winter trainer stock to make room for new styles aimed at spring and summer exercisers. Many sportswear brands drop their new lines in spring too, meaning older designs are discounted - even styles that are only a few months old!
Nappies and Toiletries
Baby events often pop up around this time in the year, making it a smart month to bulk-buy nappies, wipes, and everyday baby toiletries while they’re on offer. Check out our blog for more tips on saving money as a parent.
Father's Day
Bored of buying Dad the same-old socks for his special day? Get some budgeting inspiration and take advantage of seasonal sales to find him a gift to remember. And, don’t forget to check out our handy guide on tackling Father’s Day on a budget for even more tips..
May
With summer on the horizon, May is a great month to stock up on seasonal must-haves, and a few unexpected essentials too.
Swimwear
Retailers start to release new summer lines in May, and you can often pick up early-bird discounts or multi-buy offers before peak holiday season hits. For extra discounts on bikinis, one pieces, and swim shorts, check out brands like PrettyLittleThing, New Look, and Crew Clothing on VoucherCodes.
Kids Winter Shoes
When winter is finally in the rearview mirror and we enter spring, end-of-season lines are the best place to bag a bargain. Our research shows that May is the cheapest time to buy your child a new pair of winter shoes – just remember to size up to accommodate for growth! Check out George at Asda and Matalan discount codes for further savings.
Household Appliances
May offers great deals on home and kitchen appliances such as dishwashers, grills, and blenders, as retailers look to clear stock ahead of summer in their May Bank holiday sales.
BBQs
Garden centres and DIY stores frequently run May promotions on BBQs, just ahead of the first big bank holiday gatherings.
Trampolines
If you’ve got kids to keep occupied, or fancy keeping fit in your garden, trampolines tend to drop in price during May, ahead of the half term.
DIY Supplies
Known as the biggest DIY weekend of the year, May bank holiday is a great opportunity to pick up a new drill at a lower price, or buy paint on a great discount. With hardware stores competing for customers, you’ll find plenty of sales, special offers, and in-store deals during this time to choose from.
Theme Park Tickets
Theme parks release early summer deals and family passes in May, perfect for planning affordable days out.
Nappies and Toiletries
Supermarkets and retailers often run baby events in May, so it’s worth bulk-buying essentials like nappies, wipes, and toiletries if you know you’ll need them. For example, last year Asda’s Baby Event ran until mid May.
BBQ Food
Bank Holidays and warmer evenings mean you’ll often find promotions on BBQ food, including great deals on both meat and veggie options!
June
June is all about prepping for summer events, refreshing your wardrobe, and catching some mid-year discounts.
Boots
It might seem off-season, but retailers such as Clarks, New Look, and Debenhams look to clear out the dregs of leftover winter stock in early summer, meaning you can snap up quality boots at lower prices, ready for autumn.
Watches
According to our research, it’s best to purchase a new watch during the summer sales in June. With June marking the end of the second quarter of the year, to meet quarterly sales targets, stores often offer aggressive promotions. Talk about timely!
Men's Jackets
Jackets for men have shown to be at their cheapest in June, when colder nights are far behind us. Shops will be eager to shift remaining stock before autumn collections arrive, so it’s the perfect time to pick up a quality jacket at a serious discount.
Festival Essentials
As outdoor stores compete to attract festival-goers, prices on tents, wellies, pac-a-macs, and sleeping bags often drop in June. This gives you the chance to snap up some great early-bird bargains as the festival season begins.
Headphones
Retailers often launch promotions on headphones and earbuds in June, especially ahead of the summer travel season.
Toiletries and Skincare
Brands run mid-year offers on seasonal toiletries and skincare in June, perfect for topping up your holiday wash bag or refreshing your everyday summer skincare routine.
Gym Memberships
By June, many people have forgotten their New Year’s resolutions or are choosing to spend their time working out outside instead. Gyms are keen to get new members again, and attract lapsed members back, making this month another great time for membership discounts.
July
July is a brilliant month to grab deals on school uniforms, tech, and seasonal promotions:
Winter Coats
It might feel early, but retailers tend to run summer clearance sales on last season’s stock during the summer – ideal if you want to save big before winter strikes. If you’re after that Marks and Spencer faux fur coat, now’s the time!
Wedding Dresses
Didn’t find the one in the January sales? Another bridal end-of-season sale happens in July, bang in the middle of wedding season, with boutiques often discounting previous collections. Perfect if you’re planning ahead.
Swimwear
Retailers start to clear out summer lines in July before the summer holiday season is over, so it’s the perfect moment to pick up this season’s swimwear at heavily reduced prices.
Smartphones
Retailers discount older smartphone models during the summer in anticipation of September launches, meaning you could pick up a great handset for less from places like O2, Samsung, and Mobiles.co.uk.
Hotel Stays
Mid-summer promotions and last-minute deals can help you secure affordable stays, especially for late summer or autumn getaways.
Theatre Tickets
Check out tickets for the official London Theatre’s Kids Week towards the end of July for discounted prices to family-friendly showings.
School Uniforms
Shop early for school uniforms and buy (almost everything) in the uniform sales in July - but remember to factor in any growth spurts that may happen over summer, before the start of the school term. Make sure you shop around too, as some offers are better than others, and different stores will be running different promotions.
Alcohol
Major sporting events like the Euros, Wimbledon, and the World Cup see supermarkets offering great deals on bargain booze. Pimms, anyone?
August
August is all about end-of-summer deals, prepping for autumn, and back-to-school bargains.
Women's Jackets
August is a great month for buying women's winter jackets on sale. You might not need it there and then, but you’ll be grateful for a bargain just a few months later when the seasons change.
Clothes and Accessories
August is a prime time for snagging deals on end-of-summer fashion and accessories. Retailers like ASOS and John Lewis offer significant discounts during their summer sales, making it an ideal opportunity to refresh your wardrobe without breaking the bank.
Laptops
Back-to-school promotions mean tech retailers frequently discount laptops or offer freebies with a purchase, making this month a great time to upgrade if you’re in the market.
International Flights
August is often when airlines release limited-time promotions to fill any remaining seats. Staying flexible with travel dates and less popular destinations can help you score impressive savings. Try stacking discount codes or rewards on top with airlines like Etihad, British Airways, and Qatar Airways.
Cinema tickets
Mid-week tickets will always be cheaper year-round, but on National Cinema Day on 31st August, you’ll find tickets for as low as £4.
Theatre Tickets
The last week of August marks the tail end of London Theatre’s ‘Kids Week’, where you can still snap up discounted tickets to family-friendly West End shows, perfect for making the most of the school holidays.
Activewear
Retailers refresh fitness collections in September, so August is prime time to pick up summer lines at lower prices.
School supplies
School supplies such as stationery and calculators drop in price in August, in the run-up to the kids going back to school in September. Keep your eyes peeled for 3-for-2 offers!
BBQ Food
August’s late Bank Holiday and lingering summer evenings mean supermarkets often run special deals on BBQ favourites, perfect for making the most of the season’s final alfresco gatherings.
September
September is a smart month for travel bargains, tech upgrades, and back-to-school essentials.
Smartphones
If you’re looking for an iPhone, prices for last year’s devices typically drop in September, just after the new iPhone release - making it a smart time to pick up an older version at a much lower cost.
Gaming Accessories
If you’ve been eyeing up new gaming accessories, September brings fresh discounts as retailers clear stock ahead of the big autumn launches. With the gaming market ramping up thanks to new consoles and graphics cards, accessories like headsets, keyboards, mice, and controllers are frequently marked down to make room for new arrivals.
Sun Cream
As summer winds down, retailers look to clear leftover sun protection stock, making September a smart time to stock up for your next holiday or keep up with your daily SPF routine without spending a fortune. Just make sure you check the use by date if you’re stocking up for next year!
Garden Tools
With summer coming to a close, garden tools and equipment tend to see a price drop to make space for autumn and winter stock. It’s a great time to pick up items like lawnmowers, hedge trimmers, and gardening sets at reduced prices to tackle end-of-season tidy-ups.
International Flights
September often brings strong late-summer travel deals, with great prices on holidays, flights, and connections. If you’re flexible with dates and don’t mind taking a chance on the weather, it can be the perfect time to snap up a last-minute getaway for less.
Nappies and Toiletries
Supermarkets often run baby events as the school year starts, with multibuy deals, discounts and even additional loyalty points to be found. Stock up and save on baby essentials in September if you need to!
School Shoes
As school shoes rarely go down in price, and feet grow fast, buy these in September. You want long-lasting, durable shoes that you won't have to replace three times a term, so don’t scrimp on these!
School Supplies
If you can wait until after the back-to-school rush, September can bring clearance prices on stationery, backpacks, and more. Perfect for stocking up for next year, too!
Toys & Games
Most supermarkets hold their annual Christmas toy sales either in September or the start of October, so take advantage to stock up on Christmas presents and avoid a festive rush.
October
October is the perfect time to snap up discounts on theme park tickets, hotel stays, and summer essentials to tuck away for next year’s festivities…
Theme Park Tickets
We all know the feeling of long ride queues in sweltering heat during peak season, so why not roll the dice on the weather and go off-peak? One of the cheapest times to visit theme parks in the UK is October. And, if it turns out the weather isn’t on your side, many UK theme parks like Thorpe Park and Alton Towers offer a ‘Rainy Day Guarantee’, so that you can return another time.
Hotel Stays
Looking for an overnight stay? Skip the busy summer holiday season and go off-peak! Many hotels offer lower rates and special deals to attract guests during a quieter period in October.
Sun cream
The price of sun cream unsurprisingly drops significantly in Autumn, and stays low all the way through winter. And don’t forget, we’re supposed to be wearing SPF daily, no matter the weather! Find some deals at Boots, Superdrug, and LOOKFANTASTIC.
BBQs and Garden Furniture
With summer officially over, stores share final reductions on summer home pieces like BBQ’s and outdoor furniture to clear them out before winter hits. Try B&Q and Argos for some steals!
Garden Tools
October can be a surprisingly smart time to buy garden tools during summer clearance sales. Pick up spades, shears, and lawn care tools so you can be fully prepped once spring (eventually) comes back around.
Summer Clothing
Similarly to garden furniture, October is the ultimate time to grab a heavily reduced bargain on summer apparel like bikinis, sandals, and sun hats.
Bonfire Night
October is the best time to snap up fireworks and Bonfire night supplies before prices rise closer to November 5th. Planning ahead means you can grab great deals, avoid last-minute stress, and get everything ready for an explosive evening.
November
November is packed with incredible Black Friday deals across lots of categories, so it’s the perfect month to get serious about saving before the festive rush kicks in. Sales often start around two weeks before Black Friday itself, so don’t forget to keep an eye out for early deals.
Smartphones
The best Black Friday phone deals happen in November, with huge drops on the latest models and older versions alike. You can secure a discount on your phone contract too, just don’t forget to ask!
Televisions
Snag a big screen TV at places like Currys for a fraction of the price during Black Friday sales. Cosy season just got even cosier…
Laptops
Like a lot of tech, laptop prices are slashed during the Black Friday sales, so it’s worth waiting to jump on a good deal. Don’t forget to check VoucherCodes for extra discounts or rewards on top of the sale price!
Headphones
Look out for major price cuts on headphones during November, perfect for Christmas gifting. The best tech deals can often be found on Cyber Monday so consider holding out on your purchase until then.
Gaming Accessories
Black Friday is prime time to grab gaming accessories like headsets, keyboards, and speakers at discounted prices.
Toiletries and Skincare
Prices drop significantly during Black Friday on your favourite toiletries and skincare products. Ideal for Christmas gifting, or a little mid-winter pick-me-up.
Beard and Hair Trimmers
Beard and hair trimmers see significant price reductions in the Black Friday sales, so if you’re taking part in Movember - make sure you’ve got the best tools to trim away when December comes round.
Holiday Packages
If you want to avoid the holiday booking hassle, Black Friday and Travel Tuesday offer great deals on all-inclusive packages from brands like Tui, Jet2Holidays, lastminute.com, and easyJet.
Toys and Games
Black Friday is a brilliant chance to snap up toys and games for the kids at lower prices, especially ahead of Christmas. Check out further discount codes at Very, LEGO, and the Disney Store.
Christmas
November is also the time to start Christmas shopping, with plenty of festive deals launching alongside Black Friday sales.
December
December brings some of the best shopping opportunities of the year with Cyber Monday and Boxing Day sales offering huge discounts across a wide range of categories, perfect for last-minute gifts or treating yourself before the year ends.
Christmas
When we say December for a good deal on Christmas presents - we mean Cyber Monday specifically! As it gets closer to Christmas, prices will be ramped up, so be sure to time this one well and don’t leave your shopping to the last minute.
Clothes and Accessories
December, particularly around Boxing Day, is renowned for substantial markdowns on winter clothing and accessories. Major retailers like New Look offer big discounts, allowing shoppers to invest in quality pieces for the months ahead.
Activewear
Stock up on your winter gym clothes in December before the ‘New Year, New Me’ prices kick in. Discounts on those Gymshark leggings, sports bras, and jackets you’ve had your eye on will help refresh workout wardrobes.
Jewellery
Cyber Monday and Boxing Day sales are great opportunities to prep for upcoming birthdays and Valentine’s Day if you’re buying jewellery for a special someone.
Toiletries and Skincare
Grab yourself a beauty bargain on Cyber Monday, when the Black Friday prices drop even more. You can also find amazing deals on gift boxes of makeup products or advent calendars worth over £100 on websites like LOOKFANTASTIC.
Vacuum Cleaners
Having a good vacuum cleaner is an essential, we’re all after that Shark freestyle cordless vacuum! But, they can come at a great cost. Try buying in December when they typically go on sale, making the pre-holidays deep clean a breeze!
Toys and Games
Take advantage of post-holiday sales to get toys and games at reduced prices, ideal for Christmas gifting (or putting away for next year’s celebrations).
So, there you have it - your go-to guide for navigating UK sales all year round. No more endless scrolling or devastating missed deals.
Whether you’re planning ahead for a big purchase, or simply love grabbing a great bargain, knowing when to shop can save you both time and money.
Keep this calendar close by, use it to spot the perfect moments to purchase, and enjoy the thrill of getting more for less. Happy shopping - here’s to smart spending and plenty of great finds!
For even more money-saving content, check out our savings guides on How to save money on Christmas, Free summer holiday things to do with the kids, and How to avoid hidden holiday costs.
Categories
Already know what you’re looking for? Scroll through our categories to find your perfect item, and the exact months you should be looking in.
Apparel
Looking stylish doesn’t have to come with a hefty price tag. Whether you're after a winter coat, a suitcase for summer holidays, or the perfect pair of trainers - knowing when to shop can make all the difference. Check out the categories below to discover when to snap up seasonal fashion at the best possible prices – so you can dress to impress and save some serious cash…
Technology and Gadgets
Whether you're upgrading your phone, eyeing up a new TV, or hunting for gaming gear - timing is everything when it comes to tech. Big-ticket items can see even bigger discounts – if you know when to look. Check out the smartest times to buy everything from speakers to smartphones, so you can stay ahead of the curve without blowing your budget.
Beauty and Skincare
Looking and feeling your best doesn’t have to come at a premium price. From everyday skincare to high-end fragrances, there are plenty of chances throughout the year to stock up for less. Check out the key times when beauty buys are at their cheapest – so you can treat yourself (or someone else) without overspending.
Home and Garden
Whether you're sprucing up your living room, upgrading your garden, or finally tackling that DIY project, knowing when to shop can save you a small fortune. From seasonal clearance events to Bank Holiday bargains, check out the best times to buy everything from BBQs to vacuum cleaners – helping you create your dream home for less.
Travel and Experiences
Ready to catch that flight you’ve been dreaming about? Then planning is key! The earlier you book, the better. And if you’re getting bogged down by how expensive family days out can be, check out our handy tips for slashing costs.
Fitness and Wellness
Your health should always be a priority – not just in January. So, whether you’re seeking out new equipment or a matching set to work out in, knowing when to hit ‘add to cart’ is essential.
Gifting and Seasonal Events
Special occasions are the perfect excuse to treat the people you love - but that doesn’t mean you have to overspend. Whether it’s Christmas, Valentine’s Day, or Mother’s Day, knowing when to shop can help you find fantastic deals all year round. Check out the best times to snap up gifts and decorations, so you can celebrate without the stress (or the hefty price tag).
Kids and Baby Products
Looking after little ones can quickly add up. We worked out that in 2025, the cost of being a parent over 18 years is an eye-watering £405,019! But with a bit of savvy timing, you can keep costs down without missing out on the essentials. From nappies to school uniforms, check out our money-saving guide for parents, and find the best times throughout the year to grab great deals on everything your family needs below.
Food and Drink
From stocking up for summer BBQs to scoring sweet deals on Easter chocolate, timing your seasonal food and drink purchases can really pay off. Check out the best moments in the year to save on everything from groceries to restaurant meals - so you can indulge without the overspending guilt.
